Benefits of Hyper-Local vs. Local

  • The reason many brands have not been able to un-lock the potential of true local marketing has been a lack of tools that help a brand easily identify and place advertising in hyperlocal websites.
  • Geo-targeting ads on Google & Facebook’ can certainly be a start of a local approach, but that should not be the only focus.
  • A better way to harness the power of local marketing is to blend geo-targeted advertisements with hyper-local websites that cover individual communities. In effect; ads targeted by community for communities.