Benefits of Hyper-Local vs. Local
- The reason many brands have not been able to un-lock the potential of true local marketing has been a lack of tools that help a brand easily identify and place advertising in hyperlocal websites.
- Geo-targeting ads on Google & Facebook can certainly be a start of a local approach, but that should not be the only focus.
- A better way to harness the power of local marketing is to blend geo-targeted advertisements with hyper-local websites that cover individual communities. In effect, ads targeted by community, for communities.
